Monday marked the official start of Creating Time, a mega event that you can learn more about and even join for free by clicking the link on my right sidebar. Part of this event is the featured launch of a new book by Marney Makridakis of Artella: Creating Time: Using Creativity to Reinvent the Clock and Reclaim Your Life. I've been anxiously awaiting the release of this book for ages, and I can't wait till a copy is in my hands!
Every day throughout this event a new exercise in seeing, thinking about, and experiencing time in unique and potent ways is presented to each of the participants. Monday's activity focused on answering a list of questions about time specifically and in general, culminating with an art project to illustrate the essence gleaned through the process. You can see mine in a minute.
But first, before I share the journal page I did for this project, I'd like you to take a few seconds and watch this snippet of a video I put together with watches from various magazine ads. And I want you to notice. Notice what? Well, that's what you have to figure out. What do you see? Don't scroll down till you've watched or you'll spoil what may be a surprising fact.
Ok, now that you've watched, did you notice anything unique? Unusual? Different? Similar? Surprising? Or perhaps even suspicious?
Before I tell you what I noticed and what it means, let me share my journal page for Monday's Creating Time, Day 1, and tell you a little bit about it.
The first thing I did was to sketch my little drawing of someone (me, perhaps?) laid-out flat in her efforts to uphold time. She has to keep time balanced while the clock is ticking without letting it crush her in the process. Sound familiar? I'm sure we all feel this way at times.
Next, I found the clock image I wanted to use. I could have drawn it. It would have taken less time and effort, but I wanted the contrast and interplay that comes from using multiple types of images in collage. I found a few other parts of pages in magazines that caught my eye, so I ripped them out too. Then I decided which journal to use.
I keep several "open" (aka: ready for use) journals of different shapes and sizes available at any given time. One of the benefits of this is that there is always something on hand, ready to accomodate any size page that a combination of images will dictate. This way the artwork is king, not the size and shape of the page. I grabbed the journal that best suited the project, and started arranging and re-arranging the components until I came up with a pleasing composition, then I glued them down.
All the while, I kept my answers to the time questions in front of me so that my answers stayed in the back of my mind throughout the selection and arrangement process. When everything was on the page, I took a break, had a cup of tea, then came back and took a look. The page contained all my answers, and more. It showed me things I hadn't thought of while answering the questions. Things that were just as pertinent, perhaps even more. So I began to write. First a thought here, then a thought there, then another over in that corner, and also one right here at the side. My thoughts flowed onto the page, becoming commentary on my perceptions of time.
And now, back to the video. I was searching for clock face images when I happened across the watches I clipped for the video. I wanted a clock face or two to add to my little drawing. I kept finding images of diamond watches, artsy clock faces, and unusual artistic shapes when all I wanted was something clear and the proper size for my drawing, but I decided to cut them all out as I went through the magzines and sort them later.
As I clipped, I noticed that all the watches were set to the same time. 10:10. I looked through another magazine. Same thing. 10:10, regardless of brand. I started to Google "watches set to 10:10". The minute I typed-in "watches", the words "set at 10:10" automatically popped up in the search. Apparently lots of people know this. My husband knew it when I asked him about it. You probably already know it too. I would have thought that I would have known it, having worked in advertising, but then I never did a clock or watch ad, or worked for anyone who carried those accounts. Here's the deal: 10:10 is an industry standard. When watches and clocks are used in advertisments, setting them at 10:10 puts the hands in the best position to frame the name of the maufacturer. It's easiest to read "Timex" or "Rolex" when the hands are set at 10:10.
So there you have it. Now you can say: "I knew that!" Or, you can say, "Wow! I never knew that." Or you can get your friends to watch my little video and ask them what they see. If you have the time, of course.